Structuring IP, specifically its ownership and use, in the types of business relationships envisaged by the article is not only extremely important but also requires creative thought that extends beyond typical licensing models for trade marks, copyright, patents and know-how. From an awareness of how to protect a trade mark from the damaging effects of genericism (so common to new technologies) to using and protecting IP in open source innovation environments, an understanding of IP and how it can help is not only crucial to making the model work, but a vital part of the ensuring that social change is permanent, encouraged and rewarding, in its wider sense, for both stakeholders.
The investor's role in ensuring that a fair deal is reached when "leveraging" the entrepreneur will assist in sustaining the model. Not only that, it will assist in shifting a common perception of IP in Africa as a tool of Western exploitation to a useful means of creating and enhancing value.
The USPTO issued a press release this week on what looks to be an excellent tool for increasing and teaching about IP Awareness. You can read more about it over at the Intellogist blog here.
This post has been adapted from yesterday's post by Darren on Afro-IP.
